Legal
Cookie Policy
Last updated October 20, 2026.
1. What This Page Covers
This page lists every cookie and similar technology that provenancexl.com uses, what each one does and how long it lasts. It covers this website only. The Provenance app at app.provenancexl.com and the Trust Center at trust.provenancexl.com are separate sites and are not covered here.
2. Your Choice
Google Analytics and Apollo are optional. Neither loads until you choose Allow in the cookie banner, and Decline takes the same single click. We keep your choice in your browser for twelve months, then ask again.
If your browser sends a Global Privacy Control signal, we treat it as Decline and do not show the banner.
If you allowed them and change your mind, we delete the Google Analytics cookies and the Apollo entries this site holds, then reload the page without them. Apollo also sets one cookie on its own domain, apollo.io, which we cannot remove. It expires after 30 minutes.
3. Always On
These keep the site working the way you left it. Our own code writes them, they stay in your browser, and they are never sent to us or anyone else.
pv-consent- Set by
- Provenance
- What it does
- Remembers whether you allowed or declined the optional cookies below, and when.
- How long it lasts
- Twelve months
- Where it is kept
- Local storage in your browser
pxl-announcement:formation-round- Set by
- Provenance
- What it does
- Remembers that you closed the announcement bar, so it stays closed.
- How long it lasts
- Until you clear your browser storage
- Where it is kept
- Local storage in your browser
pv-intro- Set by
- Provenance
- What it does
- Plays the logo introduction once per visit instead of on every page.
- How long it lasts
- Until you close the tab
- Where it is kept
- Session storage in your browser
5. Optional, Only If You Allow Them
Google Analytics sends the pages you view to Google so we can count visits. Apollo matches the IP address of a visit against its company database so we can see which firms read the site.
_ga- Set by
- Google Analytics, from Google
- What it does
- Tells one visitor from another so visits can be counted.
- How long it lasts
- Up to two years
- Where it is kept
- Cookie on provenancexl.com
_ga_V25GF7REK8- Set by
- Google Analytics, from Google
- What it does
- Keeps track of the current visit for Google Analytics.
- How long it lasts
- Up to two years
- Where it is kept
- Cookie on provenancexl.com
apolloAnonId- Set by
- Apollo.io
- What it does
- An anonymous visitor ID, so Apollo can tell which company a visit came from.
- How long it lasts
- Until you clear your browser storage
- Where it is kept
- Local storage in your browser
69c98081ccc8dd000de56c96_canTrack- Set by
- Apollo.io
- What it does
- Records whether Apollo may track this visit.
- How long it lasts
- One day
- Where it is kept
- Local storage in your browser
69c98081ccc8dd000de56c96_eventQueue- Set by
- Apollo.io
- What it does
- Holds page events until Apollo sends them.
- How long it lasts
- Until you clear your browser storage
- Where it is kept
- Local storage in your browser
__cf_bm- Set by
- Cloudflare, for Apollo.io
- What it does
- Bot protection on the server that delivers Apollo's script.
- How long it lasts
- 30 minutes
- Where it is kept
- Cookie on apollo.io
6. Fonts
The typefaces on this site are served from our own domain. Loading a page does not contact Google Fonts or any other font service.
7. Sites We Link To
Booking a time opens cal.com, and our LinkedIn and Trust Center links open those sites. Each sets its own cookies under its own policy once you open it. None of them loads anything on this site.
8. Questions
Questions about this page go to support@provenancexl.com.